2024 – 2026 GCA Strategic Plan
With a solid strategic plan serving as a guide, the GCA made significant progress in moving the industry forward and establishing the GCA as Hawaii’s leading authority and trusted resource on the construction industry.
2021 - 2023 Strategic Plan Accomplishments
The 2021-2023 strategic plan focused on five key areas: engage, advocate, elevate, promote and excel. Multiple initiatives were accomplished in each of these areas.
- Engage: Expand Membership Engagement
- Explored and adopted current communication tools, including new social media accounts on Facebook, Instagram, and LinkedIn
- Developed a member engagement plan that focused on outreach to younger members, including the re-establishment of the Construction Leadership Council
- Formalized a new member onboarding program
- Increased committee enrollment and introduced guest speakers for committee meetings
- Advocate: Enhance Our Advocacy Program
- Improved effectiveness at advocating for and against legislative proposals
- Successfully appointed members Rick Heltzel and Lance Inouye to two out of the three public seats on the Procurement Policy Board
- 96% of the GCA’s endorsed candidates were successful in state and county elections
- Elevate: Develop the Current and Future Workforce
- Created a new Workforce Development Committee, with members dedicated to reaching out to high school and college students to share information about careers in construction
- Renamed the Construction Education Committee to the Programs & Training Committee, which increased the number and type of training options available to members
- Held the interactive BreakingGround 808 program at Waipahu High School, with over 40 student participants from Kapolei, Pearl City, and Waipahu high schools
- Promote: Raise GCA’s Profile Beyond the Industry
- Hired a marketing and communications director to be a part of the GCA management team
- Refreshed the GCA brand, including a new logo, to reflect a more vibrant, modern organization
- Launched a marketing and communications plan to establish the GCA as a thought leader on the construction industry
- Excel: Ensure Organizational Excellence
- Improved internal operations, in accordance with best practices for association management
- Assessed GCA’s financial outlook and raised dues accordingly to ensure financial sustainability
The New 2024 - 2026 Strategic Plan
With the bar raised to a new level, the board of directors developed a new, ambitious three-year strategic plan, which builds on those accomplishments for continuous improvement for 2024 to 2026.
The new strategic plan focuses on the following areas:
- Ensure strong leadership on the GCA board, now and into the future
- Place more emphasis on mentorship, and create more opportunities for experienced members to transfer their knowledge to newer leaders, in order to build a pipeline of future committee leaders and board members
- Ensure financial sustainability
- Continue monitoring GCA’s financial outlook and make further adjustments to the dues structure and policies
- Identify opportunities to increase non-dues revenue
- Improve member benefits
- Explore various potential programs to address industry needs while improving member benefits
- Increase member engagement
- Create more opportunities for members to connect with one another and with GCA leadership and staff
- Increase touch points with members
- Be proactive about industry’s role in environment, sustainability and resiliency issues
- Collaborate with the appropriate agencies and organizations to develop climate policies that doesn’t penalize the industry
- Develop a template of actions to help GCA members minimize their carbon footprint
Watch for more details as we take steps to implement this new strategic plan.